Who We Are and Our Mission

Based in New York, Breathe Easy Play Hard is a national nonprofit foundation dedicated to young athletes with asthma and youth with asthma who simply want to stay fit— and the team of parents, coaches, teachers and peers who care about their health and well-being. In underserved, urban communities such as the South Bronx and Harlem, BEPH endeavors to find gaps in the inconsistent medical care of at risk youth with asthma— and fill them with solutions.

Our mission is to provide clear, concise and accessible educational, guidance and self-help resources for young people with asthma in easy-to-understand terms. We do our best to de-mystify complicated medical jargon and give kids and teens the tools they need to succeed in both sports and life.

Vision, Values, and Attitude

BEPH is committed to helping build the teamwork necessary between young people, parents, coaches, teachers, peers and physicians to effectively meet the challenges and obstacles presented by asthma. BEPH has one purpose in mind: Support the goal of being the best you can be with the action that can help make it happen.

BEPH envisions a world where all youth will exercise-with and without asthma-so that they may reap the myriad of health, psychological, and physical benefits it will bring them for the rest of their lives.

BEPH envisions a world where each and every parent, coach, teacher and loved one is better equipped with the easy-to-understand information necessary to help recognize undiagnosed or misdiagnosed young people with asthma.

Founder and Board of Directors

Dr. Janis Schaeffer

Janis Schaeffer, MD, FAACP, FCCP

Dr. Janis Schaeffer has been a prominent Pediatric Pulmonologist in New York for more than 25 years. Her fellowship training in Pediatric Pulmonary and Critical Care Medicine was at Columbia University-College of Physicians and Surgeons, Babies Hospital in N.Y. Her career includes several years when she was the Chief of Critical Care Medicine and in charge of the ICU at Schneider Children’s Hospital (now Cohen Children’s Medical Center/Northwell Health) followed by over two decades of private practice exclusively in Pediatric Pulmonary Medicine during which time she has consulted on and followed 10,000 children and teens with pulmonary issues. As a result, she has extensive experience in the care of children with asthma and dedicates her time to improving their quality of life through the Breathe Easy Play Hard Foundation. She is a Fellow of the American Board of Pediatrics, a Fellow of the American College of Chest Physicians, and a long-standing member of the American Thoracic Society. Dr. Schaeffer has received numerous notations throughout her career including listings in New York Magazine’s Top Doctors issues, Castle Connolly Guides to Top Doctors and America’s Guide to Top Pediatricians.

James (Jim) L. Dolan

As executive chairman of The Madison Square Garden Company (MSG), James L. Dolan oversees the company’s many entities, including its world-famous arena complex, professional sports teams, sports and entertainment networks, and historic showplaces. Mr. Dolan also serves as chief executive officer of Cablevision Systems Corporation, one of the nation’s leading media and telecommunications companies.

In his role at The Madison Square Garden Company, Mr. Dolan is responsible for the Company’s overall growth strategy and manages all of its operations. He also serves as governor to the National Basketball Association and the National Hockey League on behalf of the New York Knicks and Rangers.


Jason Price, MD, MS, FAAP

Dr. Jason Price is a board certified Pediatric Pulmonologist who is in private practice in New Hyde Park, New York. He is the owner of Price Pediatric Pulmonology /Pediatric Asthma and Pulmonary Associates of N.Y. Dr. Price completed his pediatric residency at New York-Presbyterian Hospital Weill Cornell Medical Center after which he completed his pediatric pulmonary training at New York-Presbyterian Columbia University Medical Center. He is affiliated with Cohen Children’s Medical Center/Northwell Health, and New York Presbyterian-Weill Cornell Medical Center. Dr. Price specializes in comprehensive pulmonary care with a focus on developing personalized care plans for children with asthma and exercise induced bronchospasm. Dr. Price’s other areas of medical expertise include allergic rhinitis, respiratory tract infections, bronchiolitis, and croup. Dr. Price is a member of the American Thoracic Society and the American College of Chest Physicians. He is also a Fellow of the American Academy of Pediatrics. During his free time, Dr. Price enjoys playing ice and roller hockey, and snow skiing. As a patient with mild asthma, he too must take his inhaler occasionally while playing!

Jaye Seidlin

Jaye Seidlin, JD., CHC

Jaye Seidlin, JD., CHC is a Certified Integrative Nutrition Health/Wellness Coach and long-time Health and Cancer Advocate. Jaye has been an integral part of Breathe Easy Play Hard from its inception, organizing BEPH events, coordinating outreach, marketing and PR. She is passionate about BEPH’s mission to spread the message that all kids and teens “can win and will win” with asthma by being informed, educated and prepared. As a Certified Integrative Nutrition Health Coach, Jaye provides wellness and mindset coaching for individuals, children & families and corporations in conjunction with renowned physicians. Jaye has lectured and worked with schools and universities, Fortune 500 companies, national eating disorder associations, The Boys & Girls Club and professional sports teams to help people of all ages develop and maintain healthy and happy relationships with their bodies. Jaye works with parents, kids and teens on implementing healthy plans to increase energy, self-esteem and lower anxiety. She has spoken at schools around the country on body image, pursuing your passionate purpose, mindset and mental, physical and emotional wellness.

To become involved in BEPH events, outreach, or PR please contact Jaye Seidlin at jaye@beph.com.